fragment from video

HYPERMARKET

video installation, 2014

 

Consumption confines people’s range of vision and almost completely overwhelms their senses. As an alternative scenario there is internal resistance or actual dissipation in such feeling. The work documents daily practices of observation where space is created from people who have abruptly faded away. The camera catches frozen inward perceptions among

the habitual layout of the everyday shop interior – shelves with products, noisy shopping carts, and bright signs.

The transmission of the accumulated images brings together individuals with a set goal and other people still on the lookout into a single field, representing phenomena glimpsed at one moment in time.